The Director of Marketing is a key leadership position on the marketing team for Creative Launchpad LLC and Flourish & Thrive Academy. You will work with the CEO to outline the launch calendar for the year, scope workflows and tracking, and support the marketing team in executing all aspects of launching, content management and marketing tasks across the company.
Work with the CEO to develop our launch calendar, oversee funnel mapping + all launch activities to ensure success, and manage the day-to-day marketing efforts that grow the company
Coordinating funnel mapping with input from key stakeholders to plan launches and brand / community-building efforts, including scoping and monitoring workflows
Oversee our content strategy, including email marketing + newsletters, weekly podcast, social media, and development of key assets like books or quizzes to generate leads
Support the CEO in tracking KPIs across all marketing channels to identify areas of opportunity, weakness, etc.
Support the marketing team to ensure everyone has the training and collaboration from leadership and teammates they need to excel in their performance
This is a leadership role more than an executing role. You will need an expansive understanding of the various roles within a marketing team so you can provide the leadership that helps everyone to excel.
In addition, you will be responsible for ongoing training and development for yourself and the team to keep your skills sharp and our efforts successful. The company devotes significant resources to training and equipping the team.
The ideal candidate will:
be a self-starter who thrives in a team environment and is wired to “mark things off the list” and get projects completed ahead of deadlines
be well-versed in digital marketing tools + best practices, including SEO / SEM, email marketing (we use Infusionsoft), funnel and course development in tools like Access Ally/ LearnDash / Clickfunnels / Kajabi, and working with a tech stack to include zapier, Zoho, etc.
Have website / email marketing experience working in programs like WordPress, WooCommerce, Sendlane, Drip and Infusionsoft.
Understand programming automation logic (if / then)
Have technical experience working in social media management, to include Facebook, YouTube, Instagram, Linkedin, Tik Tok, Pinterest (loading and optimizing content, community management, etc)
Have training in media buying and Facebook / Google Ads, with an understanding of the metrics to monitor to ensure success
Be experienced and comfortable with remote team tools like Slack, Trello, Asana,. Google Suite, Last Pass, and Zoom
Ability to multitask and manage multiple projects at once, with ease
Excellent people skills, with an ability to work productively with many types of people and to build great rapport with direct reports
Proactively identify productivity issues and meet challenges with a solutions-oriented mindset to create results; courage to bring productivity or performance challenges to leadership for support, as needed
Ability to make sense of metrics and see where there are problems or opportunities in our numbers
Be comfortable with onboarding and training new team members, monitoring their performance for excellence, managing weekly 1:1s with team members and managing reviews and corrective action / performance planning, as needed
Have experience managing social media and advertising projects, to include copywriting, design and implementation across marketing channels
have experience managing podcast production, from video / audio editing, to managing the podcast via Libsyn and updating our podcasts to the website
Demonstrate a solid typing WPM (ideally 45 wpm+)
Excellent english skills, with the ability to communicate well verbally and written
Training in customer service management is a huge plus
WORK SCHEDULE: FULL TIME
Mondays to Fridays, 1pm PST - 10 pm PST (with 1 hour break) // 4am to 1pm PhST (with 1 hour break)
SALARY RATE : ₱40,000 - ₱60,000 / month (Full Time)